When it comes to social planning, the Christmas calendar is filled months in advance. Amidst the planning, it is important to ensure your social calendar reflects the needs of your customers. Advertising on social media is a great way to target those shoppers with exactly the right targeting. Recently, Facebook analysed past data to uncover […]
Archives for 24th November 2016
Are Christmas campaigns too brand’y?
As the annual schmaltz-fest lumbers towards us like the randy cougar at the office party, we ask why the big retailers concentrate so hard on their brand, and not on the products that they’re selling in the lead up to Christmas? For those creative and production agencies working with one of the major retailers, ‘tis […]