Exploring the take-outs from Think with Google 2017
I recently attended Google’s showcase Think with Google UK 2017 event. The event covered three main topics which I have […]
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Will TF1 give your campaign some va va voom in Walloon?
Belgium. A country of waffles, chocolate, beer, three native languages and a big country divide. The latter has made it […]
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Should your brand’s TV activity be ‘always on’?
Many advertisers limit their media activity to ‘bursts’ or ‘key seasons’ to target their core audience at the right time, […]
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Successful content done right
Over the years the need for creating great quality content has increased. Increasingly, more brands are investing in content marketing […]
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Effectiveness in the digital era – a ‘one size fits all’ approach to TV strategy?
At the back end of last year, Les Binet and Peter Field were once again the source of much industry […]
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Successful content done right
Over the years the need for creating great quality content has increased. Increasingly, more brands are investing in content marketing […]
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Gone in 6 seconds
YouTube’s Bumper ads have been around for almost a year now and having been a brand opportunity to date, there […]
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New Google initiatives to fight terrorism online
Google faced questions and criticism in Q1 2017 after it was revealed that top brands unintentionally were funding terrorism when […]
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