YouTube’s Bumper ads have been around for almost a year now and having been a brand opportunity to date, there may be a performance side to the format. For those not familiar, Bumper ads are 6 second, non-skippable pre-roll video ads that are most suited to grabbing the attention of mobile users snacking on short-form […]
Archives for 4th July 2017
New Google initiatives to fight terrorism online
Google faced questions and criticism in Q1 2017 after it was revealed that top brands unintentionally were funding terrorism when their ads appeared on extremist YouTube videos. Last week, Google released a statement in the Financial Times with four steps they are proactively taking to fight terrorism online. What are the four steps? 1. Increased […]