A couple of weeks ago we covered an article for how Google plans to clean up display advertising titled ‘Google introduces a default ad blocker to Chrome’. To continue this trend, Google has recently announced updates to AdSense that will incorporate machine learnings and improve placements and monetisation choices for websites. Using machine learning in […]
Archives for March 2018
The Beast from the East….and its effect on TV
The Beast from the East hit the UK last week. It was the worst snow for 16 years and left thousands snowed in unable to go about their daily routines; roads were closed, trains/flights were cancelled, hundreds of schools were closed, and some businesses advised workers to stay at home. Suddenly, we had a significant […]
60% of UK TV advertisers spent less than £250k in 2017
With over £5-billion spent on television advertising annually in the UK, it is often perceived to be exclusively for advertisers with big budgets. The truth, however, may surprise many. According to research by Thinkbox, of the 2,760 different advertisers who appeared on UK TV screens during 2017, the majority (60%) spent less than £250k on […]
Latest ABC results for consumer titles have been released and show that the sector isn’t all doom and gloom…
The Audit Bureau of Circulation (ABC) recently released their bi-annual audit on consumer magazine circulations and despite some ups and downs in individual sectors, overall the results for consumer magazines have been quite good. The market is only down 1.5% period-on-period (PoP) and 4.1% year-on-year (YoY). That said, yet again it’s the once buoyant women’s […]