National Readership Survey (NRS) was the gold standard in press readership research for over 60 years, however latterly it had struggled to keep pace with the changing digital world. That started to change just over 3 years ago when Publishers Audience Measurement Company (PAMCo) won the contract to take over from NRS. While NRS was […]
Archives for 27th April 2018
Sky AdSmart: What is it and should we be using it?
By the end of 2017, Sky AdSmart had reached a couple of landmarks: Clydesdale bank became the 10,000th campaign launched and, in total, over 5 billion impressions had been delivered on the platform. Every 2 days a new or lapsed TV advertiser selects AdSmart as their platform of choice. Launched in 2014, the platform enables […]