With an estimated 0.2% of the total TV market revenue, long-form TV (or infomercials) makes up only a small amount of the total TV landscape. But this doesn’t mean they should be ignored – Used mainly by retailers, they can provide a useful entry point for many advertisers as the price point is very low […]
Archives for September 2018
Facebook ads: Changing from static to video
There is often an issue with advertisers, the creative agency and then the media agency on delivering a set of exciting creative on a regular basis. We have been tapping into Facebook’s creative shop for the past year which they offer to agencies – it enables us to take an advertiser’s static image and create […]