It was recently announced that Comcast had outbid Rupert Murdoch’s 21st Century Fox in the battle for Sky, with Comcast offering $30bn to take full control of the broadcaster. Comcast is a major force in the US and beyond. It is a global telecommunications conglomerate owning a large cable TV and internet business, creating their […]
Archives for 19th October 2018
Commission impossible: The real cost of 15%
In 2017, Ster (the major public broadcaster in the Netherlands) announced a bold move to scrap annual agreements and offer universal pricing conditions to all advertisers. The system was simple, with one base-rate and indices based on requirements: cheap packages in daytime TV, premiums for specific spots and so on. This was good news for […]