In one of the most unexpected team-ups since Batman and Sherlock Holmes (Yes, this did happen!), Amazon and Snapchat have partnered together to push for social shopping supremacy. Snapchat announced recently it is currently in the process of building a visual product search feature, codenamed ‘Eagle’, that will deliver users through to Amazon listings. Users […]
Archives for October 2018
BARB reports multiple screen TV figures for the first time
BARB, the official source of UK television viewing figures, has for the first time started reporting the number of people watching programmes across four different screen types. From the 25th September 2018, BARB is producing daily viewing figures, which break down the number of people watching programmes on TV sets, tablets, PCs and smartphones. BARB […]
Product dispatch: a media your campaign is missing?
Product dispatch, the sister of inserts, are transaction inserts placed within packages, catalogues, or customer letters sent out by retail brands. If used in the right way, they can be more responsive than normal press inserts within a newspaper or magazine. According to our product dispatch media owners, there are a few reasons why this […]
The launch of the Google Marketing Platform
What is it? The Google Marketing Platform (GMP) was announced earlier this year and is Google’s recent rebrand and attempt to bring together the DoubleClick Digital Marketing suite, as well as the Google Analytics 360 tools. The idea is to help advertisers plan, buy, report and optimise campaigns with greater ease. It represents a unification […]
Will the rise of voice search be the downfall of Google?
Since its launch in 1998, Google has dominated the internet search market, with more than 70% of all online searches being made on Google in most countries. While its business has been built on monetising their search pages by showing ads, search is changing and people are becoming increasingly comfortable talking to their devices, which […]