There’s a variety of second lengths we can utilise for TV creatives, each with their own advantages. Let’s explore a selection of the options available to advertisers for some second length inspiration. 30 seconds The traditional and industry standard length, and what all cost per thousand (CPTs) figures work towards. There is no additional cost […]
Archives for 2018
Sky introduces a limit to gambling advertising
Sky recently announced that from next August, they will restrict gambling adverts to one per commercial break. At present, multiple advertisers with different gambling products are allowed within one break, but this is all set to change from the start of the 2019/20 Premier League season. Sky will also be adding the opportunity for AdSmartable […]
What is RAJAR and is it up to the job?
RAJAR (Radio Joint Audience Research) is the radio industry’s official audience measurement survey. It is jointly owned by the BBC and the Radiocentre on behalf of the commercial sector, and it is the basis on which all radio trading is based. With the latest survey showing the industry to be in rude health, we thought […]
How can Google Signals positively affect advertisers?
Google Analytics is a website analytical and performance measurement platform that allows you to monitor website usability. It also has some cool features such as audience profiling and performance segmentation by channel or device. What are Google Signals? Recently, Google Analytics released a new feature called Google Signals. Signals allow advertisers to enrich their Google […]
Black Friday/Cyber Monday – great deals or all hype?
A quarter of UK shoppers expect to have spent over £250 by the close of Cyber Monday, following research by GlobalWebIndex in the run-up to Black Friday and Cyber Monday. Searches with the term ‘deals’ included increase 5X, reviewing Google trends, and visits to retail websites will increase by around 30% (source: Hitwise) from the […]
Artificial Intelligence: redefining the media buying skillset?
In a previous edition of ARM Weekly, my colleague Marta Granatir discussed media buying’s growing confidence, and in some cases, dependence on, automation. In this article, we explore the changes these tools will have on our future planning and execution of the media buying process. There is also no shortage of scaremongering around AI, with […]