The use of celebrities in marketing is no new concept, with famous faces being used to help promote brands since the start of advertising. In the last couple of years however, the success of celebrity marketing has been questioned, particularly amongst brands targeting millennials. Thus, leaving brands with a potentially high risk and high cost […]
Archives for 1st March 2019
Is TV advertising still relevant?
“TV is declining”. The same story we regularly hear, but often not backed up by the full picture. Ebiquity’s Michael Karg is next to suggest this, conducting a study which shows that the channel would lose its ROI advantage between now and 2022. It is evident from the numbers that TV audiences are in decline […]