While we continue to hear stories on how traditional media audiences are declining as people apparently ‘only watch Netflix’ and ‘never read’ a newspaper, one sector that continues to show growth is radio. Radio has shown how it can continue to adopt new ways of reaching an audience that is still hungry for more. From […]
Archives for 29th March 2019
The end of average position in Google Ads platform
Yet more significant news was announced by Google recently, with the update that in September, ‘average position’ will be retired, meaning advertisers will no longer have the ability to see the average position of their individual keywords. What is the change? The average position metric in Google Ads (formerly AdWords) will be removed, to be […]
Is Dutch public TV going dark on advertising?
Like almost every year, the discussion started recently around whether Dutch public television should follow the English/BBC example of abolishing advertising on Dutch broadcasting service, NPO 1, 2 and 3. According to NPO’s chairman, “NPO does not want to be dependent anymore of the whimsical advertising market and therefore the ad breaks should be abolished […]