YouTube has recently come under fire due to a video that a YouTube blogger posted, showing how YouTube videos featuring children included inappropriate comments linked to pornography. While YouTube has made some key improvements in their vetting technology, it is still difficult to control for comments that users make on this content, as this is […]
Archives for March 2019
How the decline in kids’ impacts affects future of TV viewing
In the ongoing battle of wits between digital and TV media owners, it’s clear that the truth lies somewhere in between. Google and Facebook gladly proclaim the imminent demise of linear TV, despite often heavily advertising on TV themselves, whereas Thinkbox and its shareholders (ITV, C4, Sky, Turner and UKTV) gladly parade the fact that […]
The power of the celebrity
The use of celebrities in marketing is no new concept, with famous faces being used to help promote brands since the start of advertising. In the last couple of years however, the success of celebrity marketing has been questioned, particularly amongst brands targeting millennials. Thus, leaving brands with a potentially high risk and high cost […]
Is TV advertising still relevant?
“TV is declining”. The same story we regularly hear, but often not backed up by the full picture. Ebiquity’s Michael Karg is next to suggest this, conducting a study which shows that the channel would lose its ROI advantage between now and 2022. It is evident from the numbers that TV audiences are in decline […]