“Should I be advertising on Pinterest?” I’m sure many of you have discussed this or at least mused over the idea at some point. In doing so I can imagine the thought process going something like this: “Do people use it…what’s the reach against my target audience…? It’s just full of millennial ‘fashionistas’ right…? Will […]
Archives for 9th April 2019
Do you need another medium to add to your TV campaign?
A question often asked by clients whose main focus is TV is: “Should we test another medium? Everyone’s on TV, right? Shouldn’t we be testing something different?” Of the £5bn that was spent on TV in 2018, an extra £2.5bn was spent in addition to TV on other offline media, including press, out of home […]