Discovery was a big theme at this year’s Google Marketing Live, the annual event where Google announces new ads products. Discovery ad campaigns are native ads that appear in Google feeds, including the YouTube home feed, Gmail social and promotions tabs and Google Discover feed (Google has reported that 800 million people now use Discover […]
Archives for 17th June 2019
Can linear TV still reach the 16-34 audience?
Although the appetite to consume high-quality video content for several hours of the day has remained consistent, the platforms and devices through which we are consuming this content are becoming increasingly fragmented. This fragmentation is far from a new concept, however, the competition for viewing time is increasingly evident in 2019. Increases in broadcast video […]