We are often asked by our clients in strategy reviews: “Is it time for a new creative?” This is a sensible question to ask at regular intervals, but getting the right balance in frequency of creative refresh is important. Leaving the same creative on air for too long may create wear out. If done too […]
Archives for June 2019
“There is no spoon”
Have you ever seen the film The Matrix? It’s scary for me to think it was released almost exactly 20 years ago this June! In what is a fantastic movie, the hero, Neo, comes to terms with an alternate reality where it’s possible to bend the laws of physics using your mind. While visiting the […]