Instagram recently announced that it is launching a new tool which will allow brands to sponsor influencers posts, massively expanding the posts potential reach and enable the brand to promote the content as if it was their own ad or content. Until now, influencers would be limited to the reach they have on their social […]
Archives for 8th July 2019
How the industry has to change for adtech and real-time-bidding to comply with GDPR and PECR
On the 20th June, the Information Commissioner’s Office (ICO) published their report on adtech and real-time bidding. The ICO went into detail about the way real-time bidding (RTB) and adtech works together and then went on to summarise their opinions on what changes need to happen in the market and the industry to ensure not […]