Some important questions about TV advertising are: What the effect is of length in advertising? Do you need a mix of short and long commercials? And can you tell a story in less than 10 seconds? For TV advertising to work effectively it must be able to effectively tell a story and generate an emotional […]
Archives for 8th August 2019
Football’s coming… to a more diverse and responsive audience
This year’s World Cup had the highest viewing figures for the women’s game to date and went some way to lift the proverbial glass ceiling from the football pitch. The BBC reported that in total its coverage was watched by 28 million people across TV and online platforms. The semi-final between England and the USA […]