This year’s World Cup had the highest viewing figures for the women’s game to date and went some way to lift the proverbial glass ceiling from the football pitch. The BBC reported that in total its coverage was watched by 28 million people across TV and online platforms. The semi-final between England and the USA […]
Archives for August 2019
Trivago vs. Hotels.com: Who has the most effective campaign?
This month’s Adquirer covers travel titans Trivago and Hotels.com as we delve into their campaigns and analyse how they deploy their differing creative strategies to cut through the congested travel marketplace. So, how do their approaches differ, who has the most effective and efficient campaign, and crucially, how can you apply these learnings to your […]