Last time we looked at the reach of audio and how it can be both big and small, targeted geographically, demographically and content lead; this week we are looking at radio trends: Audio listening trends are different from TV viewing patterns, so throw away the TV rule book when planning audio! More people listen to […]
Archives for September 2019
5G: opening new doors for digital marketing
5G is the fifth generation of mobile networks which is being rolled out this year and boasts 100 times faster speed compared to the current 4G. This means it will only take seconds for a full HD film to download, and with significantly quicker page load times, marketers expect to see lower bounce rates. This […]