BVOD is an ever-increasingly used acronym amongst sales houses, agencies and clients. But what actually is BVOD and how can we plan and measure it as part of our media plans? Here is a snapshot… The who, what and where? BVOD stands for broadcaster video-on-demand, which is the content and programming made available on-demand by […]
Archives for 2019
Disney+: The happiest streaming place on Earth
After acquiring 21st Century Fox in March 2019, Disney officially launched Disney+ on the 12th November in the US, Canada and The Netherlands. The launch was a big success, with Disney+ registering more than 10 million users worldwide. In The Netherlands alone they gained between 500,000 and 600,000 users for the streaming service. Disney+ is […]
What is the real impact of market changes on advertisers?
At the end of 2017 public broadcaster, NPO shocked the Dutch market with the announcement that they would no longer be offering pricing based on spend and agency deals would cease to exist. It was a forward-thinking change that considered the way the TV landscape has evolved over the decades, with it no longer being […]
How can advertisers take over the 2020 Olympics?
The Olympic games may well be one of the most important sporting, cultural, and economic events in the world. Every four years we see the biggest cities and companies clamour to be the host, the Official Beverage, Official Restaurant, Official Shampoo of the Olympic Games. With the Tokyo Olympics just around the corner, discussion on […]
Tracking issues and solutions of single page websites
Do you have recurring issues with your tracking on your website? Perhaps you have implemented Google Tag Manager, but it only fires tags on the homepage of the website. Or your website URL stays the same when you navigate from one page to another… Perhaps your website is setup as a single-page format, or ‘single-page […]
Kids power! The major role of children in parents’ purchasing
Today’s kids are constantly recording new information and are already active in the media field at an earlier age. In addition, they have a strong opinion about brands and products. These are some of the conclusions from BrandDeli’s study among parents with children. This generation is faster than ever. They pick up communication at lightning […]