As you’ll know, TV measurement is an important topic that we like to focus on at All Response Media. At least those of you who regularly read ARM weekly will know… those of you who don’t… we know who you are! Most of you will also know that when we talk measurement, we are mainly […]
Archives for February 2020
ITV’s 2020 growth pot: Invest more and receive more budget
Within the last 2 weeks, ITV has launched a new deal to incentivise qualifying advertisers to increase their level of investment with ITV in 2020. The proposal is to give £10 of value for every £100 you invest in ITV airtime and video on demand (VOD) above your 2019 spend. In principle, this sounds like […]
Global’s DAX adding outdoor ads to their audio portfolio
Global announced recently that their digital ad sales platform, DAX, will be available for digital out of home (OOH) advertising, extending beyond just audio. The announcement comes over a year since Global – the UK’s largest commercial radio business – went on an OOH buying spree to acquire Exterion Media, Primesight and Outdoor Plus, becoming […]
When a Google Shopping ad becomes a Gmail placement
How do you create more competition within an auction? Allow other formats to compete on the same space – essentially expanding out the auction and bringing more formats into the mix, to help keep the auction healthy. Last summer, Google announced Discovery ads – a new format designed to monetise their Discover Now feed (right), […]
Radio – The fast growing, must have medium?
The latest results from the radio industry in the Q4 Radio Joint Audience Research (RAJAR) numbers, show listening to be in rude health. The headline numbers say it all really: 87.5% of the population listen to the radio every week, commercial radio reaching over 1.5m more listeners than the BBC, choice of stations has never […]
The Coalition for Better Ads research impacts the removal of disruptive ads
In 2016 Google, Facebook, Microsoft, Interactive Advertising Bureau (IAB), IAB Europe and the American Association of Advertising Agencies (4As), formed the Coalition for Better Ads to improve user experience with digital ads. Their work is powered through research and from that they provide recommendations on how digital ads should be run and how to improve […]