Global announced recently that their digital ad sales platform, DAX, will be available for digital out of home (OOH) advertising, extending beyond just audio. The announcement comes over a year since Global – the UK’s largest commercial radio business – went on an OOH buying spree to acquire Exterion Media, Primesight and Outdoor Plus, becoming […]
Archives for 20th February 2020
When a Google Shopping ad becomes a Gmail placement
How do you create more competition within an auction? Allow other formats to compete on the same space – essentially expanding out the auction and bringing more formats into the mix, to help keep the auction healthy. Last summer, Google announced Discovery ads – a new format designed to monetise their Discover Now feed (right), […]