The latest edition of the ‘Trends in Digital Media survey by GfK’ provides research which shows that TV content is increasingly influencing consumers. If one surfs the internet while watching TV, it is frequently the result of TV content. In 2019, this applies to 61% of the Dutch population, whereas in 2018 this was still […]
Archives for February 2020
What opportunities could Sky’s station rebrands present to advertisers?
On Monday 27th January, the Universal station closed and, in its place, Sky launched Sky Comedy, which will broadcast US comedies, talk shows and sitcoms from HBO, NBC and Showtime. Shows will include The Tonight Show Starring Jimmy Fallon and The Late Late Show with James Corden. The channel launched with 0.1% share of commercial […]
What the latest YouGov BrandIndex update means for your brand tracking
At All Response Media, total campaign performance is at the heart of what we do. We must be accountable for the success of the campaigns we run for our clients, and therefore the tracking we utilise to prove that our campaigns work needs to be holistic. Our focus is always to exploit media to grow […]