COVID-19 has completely taken over the news headlines, and it is an important time for brands to be conscious of where their media is being deployed, and what the impact will be on their businesses. There’s been a variety of events, from financial to travel to health, that have affected media planning in the past, […]
Archives for March 2020
Are ITV flagship primetime shows losing their “X” appeal?
After the recent news that X Factor will be rested for the short term in 2020, ITV returned to a tried and tested format of Saturday night take away, following a hiatus last year for the misdemeanours of one of their flagship talents. From the latest BARB numbers, it seems ITV were correct in their […]