On Sunday 22nd March, Sky Sports aired a live virtual Formula 1 Grand Prix race alongside more specialist e-sports giant Twitch. The race featured a live studio commentary team and drivers included a mix of current F1 drivers, including McLaren’s Lando Norris, plus a range of other random sporting names and celebrities. Given the lack […]
Archives for March 2020
Is TikTok going to overtake Facebook?
TikTok recently overtook Facebook to become the world’s second most downloaded app (Sensor Tower), increasing from 7th the previous month. Despite Facebook’s attempts to copy some of TikTok’s features, making updates to both stories and watch sections of the platform alongside releasing Lasso – a standalone similar app, TikTok crossed the 1 billion downloads milestone […]
How the increase in TV viewership has brought good news
COVID-19 has been on everyone’s mind for the past few months now and will continue to be with us for seemingly some time. Like all other countries, the Dutch government is doing its best to keep the numbers of COVID-19 cases to a minimum. They have thus decided to close all schools, restaurants and gyms. […]
COVID-19: The impact on media and campaign response
COVID-19 has completely taken over the news headlines, and it is an important time for brands to be conscious of where their media is being deployed, and what the impact will be on their businesses. There’s been a variety of events, from financial to travel to health, that have affected media planning in the past, […]
Are ITV flagship primetime shows losing their “X” appeal?
After the recent news that X Factor will be rested for the short term in 2020, ITV returned to a tried and tested format of Saturday night take away, following a hiatus last year for the misdemeanours of one of their flagship talents. From the latest BARB numbers, it seems ITV were correct in their […]
