The situation right now is unprecedented, and we’re not sure how long it’s going to last and essentially what’s going to happen. However, alongside the awful effects of this situation, it’s costing less than ever to reach large audiences on Facebook. Social media usage is at an all-time high and many brands have paused advertising. […]
Archives for April 2020
How has COVID-19 affected consumer behaviour?
Anyone with an iota of involvement in marketing will recently have found their inboxes inundated with insight on the impact of COVID-19. Regular readers will know we have been dissecting much of this insight in our own content output, including tips for advertising in a pandemic, and the impact of COVID-19 by sector. As we entered […]
ARMLife Interview with Tom Johnston
Tell us a bit about yourself and your background? I’m from a small town called Hatfield, in Hertfordshire. I moved away for the first time to study politics and history at the University of Hull and absolutely loved it. Like many people, I had no idea what I wanted to do when the undergrad degree […]
Weekly Tracker: COVID-19 impact on response by industry
As the coronavirus pandemic has resulted in the public now spending more time at home, we will be creating and sharing insights on the impact on various industries. Below are charts from 5 different industries, displaying the impact this pandemic has had on first-time web visitors. From looking at the charts above it is clear that COVID-19 has […]
What Bauer’s recent radio acquisitions mean for brands
In a break from all the COVID-19 pandemic news, it was announced last week that the ‘hold separate’ order issued last year by the Competitions and Markets Authority (CMA) on Bauer’s acquisition of around 50 radio station licenses had been lifted. The order was actually issued a month after the CMA cleared the purchases subject […]
How does Spotify’s launch of their Ad Studio service impact advertisers?
Spotify has launched its Ad Studio service in Asia, allowing brands in the Philippines, Singapore, Malaysia and Taiwan to use its self-service platform. The service, which was first announced in 2017, is available in Asian markets for the first time with the launch of the beta test. It allows brands to create and manage audio campaigns themselves. […]
