Whilst the world sees big shifts in consumer habits as a result of the COVID-19 outbreak, we look at what the major shifts in consumption are and how this has changed the digital advertising landscape. 5 trends we’re currently seeing: Quantum Metric suggests e-commerce sales saw revenue growth of 52%, and conversion rates are seeing […]
Archives for 2nd April 2020
All Response Media’s advice on advertising during the COVID-19 pandemic
As the COVID-19 outbreak continues to cause global uncertainty, it’s no secret that many UK brands and marketers are delaying advertising campaigns. However, over the years, a range of evidence has been collated which makes the case for protecting marketing spend during a slowdown. One example is from The London Business School, who analysed data […]
Effective TV brand building in the times of uncertainty
In the midst of every crisis, lies great opportunity – Albert Einstein As the whole world is adapting to the disruption caused by recent events, the current conditions can offer brands a great opportunity to re-valuate their marketing strategy – whether it is shorter-term customer acquisition or longer-term brand building based – and exploit the […]