We’re undoubtedly living through a period of change that is almost unparalleled in recent history, with the current lockdown set to be extended in the UK until May, and catastrophic predictions on the associated economic hit. This period of uncertainty has unsurprisingly led to many brands and marketers deciding to cut back on advertising spends. […]
Archives for April 2020
#AskARM – Our client’s advertising questions answered
Each week, we are asking our client partners to submit questions to All Response Media, for our board directors to answer in a video the following week. This week, our CEO Andy Sloan answers questions on TV pricing during this pandemic, how attrition will be affected and many other aspects of the media and advertising […]
The rise of online press during a pandemic
In an online world confused by fake news and misinformation, the current Coronavirus pandemic has led to a flood of new readers turning to trusted news brands to ensure they get facts they can rely on. A recent global report conducted by Edelman Trust Barometer 2020, Special Report: Trust and the Coronavirus, discovered that 67% […]
What opportunity does Amazon’s launch in the Netherlands provide advertisers?
On the 10th March this year, Amazon launched their full service in the Netherlands. Whilst the site has been active since 2014, previously you were only able to get books from the service. However, the Netherlands hasn’t suffered too much from the absence of Mr Bezos’ full repertoire, as online retailer bol.com offers a very […]
COVID-19: The impact on digital media so far
Whilst the world sees big shifts in consumer habits as a result of the COVID-19 outbreak, we look at what the major shifts in consumption are and how this has changed the digital advertising landscape. 5 trends we’re currently seeing: Quantum Metric suggests e-commerce sales saw revenue growth of 52%, and conversion rates are seeing […]
All Response Media’s advice on advertising during the COVID-19 pandemic
As the COVID-19 outbreak continues to cause global uncertainty, it’s no secret that many UK brands and marketers are delaying advertising campaigns. However, over the years, a range of evidence has been collated which makes the case for protecting marketing spend during a slowdown. One example is from The London Business School, who analysed data […]