The last week has seen a growing list of large advertisers publicly state they will be ceasing all Facebook advertising as part of a #StopHateForProfit campaign. The goal is to stop the platform being used to spread and amplify racism and hate; Mars, Coca Cola, Ben and Jerry’s, The North Face and Patagonia to name […]
Archives for June 2020
Changes in media habits and predictions for post-lockdown
On Thursday 11th June, the IPA hosted a webinar on ‘Lockdown Life’, utilising TouchPoints and IPSOS data. The session covered topics including COVID-19 inspired signals, values that are holding over decades, and new changes in people’s habits. We were walked through daily and hourly changes in media consumption for pre and post-COVID-19 before the data […]
Weekly Tracker: COVID-19 impact on TV viewing figures
We look at the viewing trends week-on-week to track how viewing impacts are continuing change and evolve. This analysis includes commercial and non-commercial (BBC) stations and is based on overnight immediate data rather than consolidated data, which is released nine days after airtime. The charts below examine the average weekly TV ratings, separated by the […]
Key points for post-lockdown digital activity planning
Have you had to decrease your digital investments or stop advertising altogether? With the lockdown easing in many parts of the world and everyone using the term the “new normal”, what are some of the things you should be considering for life post-lockdown? Auditing your paid activity: If your activity had to be paused or […]
Preparing for a cookie-less world
Over the past 18 months, there have been many announcements about cookies; how we manage them, how we restrict the use of them, and how we can ensure that the data collected is secure and adheres to personal privacy settings. These conversations were driven by GDPR, which are a set of guidelines laid out by […]
Facebook Network pricing during COVID-19
Going into a country-wide lockdown, people have had more time on their hands than before, and have turned to social media to keep themselves entertained and connected. There are no social distancing rules online! With more people using social media than ever, there are no longer ‘prime’ times to push ads out on Facebook. With […]
