On Thursday 11th June, the IPA hosted a webinar on ‘Lockdown Life’, utilising TouchPoints and IPSOS data. The session covered topics including COVID-19 inspired signals, values that are holding over decades, and new changes in people’s habits. We were walked through daily and hourly changes in media consumption for pre and post-COVID-19 before the data […]
Archives for June 2020
Key points for post-lockdown digital activity planning
Have you had to decrease your digital investments or stop advertising altogether? With the lockdown easing in many parts of the world and everyone using the term the “new normal”, what are some of the things you should be considering for life post-lockdown? Auditing your paid activity: If your activity had to be paused or […]
Preparing for a cookie-less world
Over the past 18 months, there have been many announcements about cookies; how we manage them, how we restrict the use of them, and how we can ensure that the data collected is secure and adheres to personal privacy settings. These conversations were driven by GDPR, which are a set of guidelines laid out by […]
Facebook Network pricing during COVID-19
Going into a country-wide lockdown, people have had more time on their hands than before, and have turned to social media to keep themselves entertained and connected. There are no social distancing rules online! With more people using social media than ever, there are no longer ‘prime’ times to push ads out on Facebook. With […]
How people’s search and online behaviours have changed during the coronavirus pandemic
It is no secret that not only has our everyday lives changed during the pandemic, so have our online search and shopping habits. In this article, we will delve into five key topics that have defined this period – coronavirus, employment, retail, health and wellbeing and how-to content. To show how this differs across various […]
Big changes at Bauer Radio after CMA approval
Following the acquisition of several station groups last year, Bauer has recently announced they are merging those with their existing network of stations to create the “largest commercial radio network in the UK” called the Hits Radio Brand. But what does that mean? Are we going to get a brand-new national station called Hits in […]