The IPA recently released their latest Touchpoints diary data, which provides a view into the behaviour and media consumption of the UK population throughout an average week. Importantly, this year’s iteration of the survey ran across both pre-lockdown and post-lockdown periods from January to March and therefore provides some vital insight into the changes that […]
Archives for September 2020
How the pandemic will impact the biggest retail season of the year and what you can do about it
Both Google and Facebook have commissioned various studies to determine what they think Q4 for retailers and e-commerce clients will look like in a bid to get advertisers Black Friday and Christmas ready. Although sourced differently, and with some variance in numbers, there are a few things that that they both agree on: The way […]
iOS 14 privacy setting: What advertisers need to know
Since 2018 when the Facebook Cambridge Analytica data privacy scandal emerged, the ad industry has taken a new turn. Under the pressure of GDPR, data privacy has become a core focus for all advertisers, publishers, agencies and tech companies such as Google, Facebook, Amazon, and Apple. During its latest Worldwide Developers Conference (WWDC), Apple provoked […]
Teleshopping could work for you – it’s not just steak knives and blenders!
In 1993, QVC launched the first 24 hour shopping channel on UK TV. In 2001, brands such as Guthy Renker pushed for longer solus opportunities to drive higher volumes of new customers…and teleshopping as we know it in the UK was born. Originally starting on just a handful channels, teleshopping airtime has now expanded to […]
Launching on TV in a post-COVID Britain
When COVID-19 struck the UK market in March, the advertising landscape shifted in a way we’ve never seen before. Ad spend on traditional media – for example, TV, radio and outdoor – halved year-on-year (YoY) according to Nielsen figures. From a marketing budget perspective, TV bore the brunt of the cuts, with total spend down […]
Happy 65th birthday ITV! But how happy?
As ITV celebrated its 65th birthday last week, the celebrations were marred by the fact that it was marked by another significant, but much less positive milestone. For only the second time since it started trading as a single entity in 2004, the broadcaster fell out of the FTSE 100 listing. The first being September […]
