New report reveals the impact of lockdown on radio listening and provides future opportunities
The IPA recently released their latest Touchpoints diary data, which provides a view into the behaviour and media consumption of […]
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How the pandemic will impact the biggest retail season of the year and what you can do about it
Both Google and Facebook have commissioned various studies to determine what they think Q4 for retailers and e-commerce clients will […]
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iOS 14 privacy setting: What advertisers need to know
Since 2018 when the Facebook Cambridge Analytica data privacy scandal emerged, the ad industry has taken a new turn. Under […]
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Teleshopping could work for you – it’s not just steak knives and blenders!
In 1993, QVC launched the first 24 hour shopping channel on UK TV. In 2001, brands such as Guthy Renker […]
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Launching on TV in a post-COVID Britain
When COVID-19 struck the UK market in March, the advertising landscape shifted in a way we’ve never seen before. Ad […]
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Happy 65th birthday ITV! But how happy?
As ITV celebrated its 65th birthday last week, the celebrations were marred by the fact that it was marked by […]
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Is now the time to invest in door drop activity?
Over the past few months, we’ve reported on many shifts in consumer behavior and media consumption as a result of […]
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Google’s efficient reporting tool for bugs and security issues
Last week, via its Twitter account, Google provided information in regards to the location and procedure for their new website […]
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Is 100% digital advertising the future?
In short, no. At least not for the foreseeable future, as recently published research from the German sales house Seven […]
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