Over the past few months, we’ve reported on many shifts in consumer behaviour and media consumption as a result of COVID-19. For the majority, lockdown conditions have not only shaped how channels are being consumed but also how advertising messaging is perceived. One the lesser talked about and impacted channels throughout this period has been […]
Archives for 3rd September 2020
Google’s efficient reporting tool for bugs and security issues
Last week, via its Twitter account, Google provided information in regards to the location and procedure for their new website bug reporting system. The feature is currently only available on English-language sites only, via Google Search Console. It was great timing for Google to provide more insights into this feature. With millions of people working […]
Is 100% digital advertising the future?
In short, no. At least not for the foreseeable future, as recently published research from the German sales house Seven One Media, which highlights TV’s effectiveness in what some may think of as a retiring medium. The report ran five studies covering a range of emotional, motivational, and practical ways that advertising is perceived within […]