As most people will now know, websites across Europe are required to gain explicit consent from their users before any cookies can be dropped for tracking purposes. To manage this consent, most advertisers will use a Consent Management Platform (CMP), which allows the website to show a message asking the user to accept or decline […]
Archives for October 2020
#BHM: Today’s Unsung Hero, John Edmonstone
John Edmonstone was born into slavery on a plantation belonging to Scottish politician Charles Edmonstone in Demerara (what is now Guyana, South America), in the late 1700s. The politician often played host to his friend and famed naturalist Charles Waterton, who would often have John accompany him on trips into the rainforest to observe the […]
#BHM: Today’s History Maker, Doreen Lawrence OBE
Continuing our agency’s support for Black History Month, today we praise Doreen Lawrence OBE, mother of Stephen Lawrence, who has been a pioneering campaigner and force for good since that tragic day in 1993. Baroness Lawrence of Clarendon OBE. Anti-racism campaigner and Labour peer. The charitable foundation she set up in Stephen’s memory is providing […]
How has TV viewing changed since “back to school”?
From late August, schools started welcoming children back to their classrooms full-time and there was a gentle Government push to return to the workplace. As trains have started getting busier and the All Response Media team have started seeing each other a little more (not just on a 2D Zoom call!), can we see the […]
Updates from the digital world
Google Shopping is now free globally In April this year, Google announced that free product listings were going to be available for Google Shopping. With Covid-19 contributing to an e-commerce boom, Google fast-forwarded its plans to introduce these free listings. This update would enable more merchants to advertise in the space and those who would […]
Search Query Report visibility
At the start of September this year, Google fundamentally changed their Search Query Report (SQR) with little warning – meaning that you can no longer see every search term click you are buying. A quick summary of what we previously had, versus now; Previous: You bid on a keyword “digital media” on phrase match and […]