On October 27th of this year, TikTok announced its further rollout of a global partnership with the e-commerce platform Shopify. Shopify had already given some merchants access as part of a beta test, but as of the announcement, it is now available to all merchants across the US. Whilst this product is only available in […]
Archives for 12th November 2020
Re-evaluating advertising effectiveness based on “attention” being the new currency
Consumer attention is rapidly becoming a measurement criterion for measuring effectiveness in media purchasing. Research shows that deviations in attention to advertisements add disadvantages for advertisers and come at an expense of the communication and sales effect of the advertisements. Research has shown that consumers are easily distracted by the sheer volume of ads they […]