Instagram will exceed 1 billion users worldwide by the end of 2020, a milestone they previously hadn’t anticipated to reach until 2023. This additional growth is largely driven by the COVID pandemic. They had expected the user base to grow by 8.4% year on year before the pandemic, but we have now adjusted their estimate […]
Archives for 3rd December 2020
How has COVID impacted TV internationally in 2020, and what can you do about it
It’s no secret that the COVID pandemic has meant mixed outcomes for advertisers. When it comes to ATL media, TV viewership numbers have dramatically increased as consumers are increasingly at-home and prices have often dropped with lower demand – however financial uncertainty and logistical challenges caused by lockdowns may have impacted response or broader business […]
Are the UK’s BVOD offerings fit to take on the digital giants?
Last week, Channel 4 revealed its new brand purpose, as part of a five-year strategy that aims to focus the broadcaster on digital audiences and revenue streams amid shifting viewer habits and growing competition. CEO Alex Mahon spoke of the broadcasters aim to “survive and thrive in this digital age” with the stated aim of […]