On October 27th of this year, TikTok announced its further rollout of a global partnership with the e-commerce platform Shopify. Shopify had already given some merchants access as part of a beta test, but as of the announcement, it is now available to all merchants across the US. Whilst this product is only available in […]
Archives for 2020
Re-evaluating advertising effectiveness based on “attention” being the new currency
Consumer attention is rapidly becoming a measurement criterion for measuring effectiveness in media purchasing. Research shows that deviations in attention to advertisements add disadvantages for advertisers and come at an expense of the communication and sales effect of the advertisements. Research has shown that consumers are easily distracted by the sheer volume of ads they […]
New exclusive content on Britbox: madness or masterstroke?
Readers of a certain vintage will likely remember Spitting Image. The iconic, satirist, TV puppet show aired between 1984 and 1996. It returned to our screens on the 3rd October this year, with the reboot featuring modern-day politicians and celebrities including Boris Johnson and Donald Trump. Chances are you wouldn’t have seen much of it […]
Is TV advertising back to normal?
The TV advertising market in the Netherlands reached €171 million in the third quarter of 2020, a growth of 0.7% compared to the same period last year. The spot market (i.e. normal in-programme ads, not sponsorship) amounted to €153 million, an increase of 1.5%. After a dramatic first half, where the TV ad market fell […]
COVID-19’s effect on out of home advertising
Pre-2020 out of home (OOH) advertising was in a strong position, revenue was up 7% year-on-year (YoY) across all environments. Digital OOH had been key in driving this as total reach grew to 69%, a 9% increase YoY, forming over 50% of total OOH spend. As we entered 2020 and the lockdown period, it is […]
Highlights from Facebook’s annual NGO summit
Last week, Facebook hosted their Friday For Good (FFG) Non-Government Organisation (NGO) Summit across Monday, Tuesday, and Wednesday morning. With the summit, Facebook aims to support charities across the EMEA region, and Friday for Good is a new monthly incubator program that runs across EMEA, designed to support local NGOs/charities to allow them to get the most from the Facebook […]