Since launching on 23rd October 2000, Google Ads has come such a long way. Starting with just 350 advertisers and a […]
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With the introduction of GDPR, we have seen many instances of advertisers losing reporting and optimisation granularity because of cookies […]
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As we lurched from an initial lockdown in March, to panic cancelling of carefully crafted media campaigns across April and […]
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Although ‘coronavirus’ was the most searched-for term in the UK in 2020, what else do the most searched-for trends in […]
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One of the more interesting COVID-enforced changes over the last year has been the vast take-up of technology amongst older […]
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So, to start off, tell us a bit about yourself and your background? I studied Journalism as my undergraduate degree […]
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Since the start of the pandemic, we’ve seen a shift in consumer behaviour across industries, platforms and channel consumption. One […]
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Last week, Channel 4 were announced to have bought the rights for the England cricket series in India, marking the […]
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With the current climate of COVID-19 continuing to hit the world hard, media spend on social advertising was up 50.3% […]
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Whilst Brits have always favoured traditional media channels such as newspapers and radio, TV takes the top spot as the […]
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