Since launching on 23rd October 2000, Google Ads has come such a long way. Starting with just 350 advertisers and a cost per thousand (CPM) model, Google quickly started evolving its offering: introducing a cost per click (CPC) buying model, bringing in relevancy as a key factor and consistently releasing new functionality and ad extensions. Over the next […]
Archives for February 2021
The future of data matching and aggregation
With the introduction of GDPR, we have seen many instances of advertisers losing reporting and optimisation granularity because of cookies and unique identifiers being considered ‘personal’ data. This can cause remarketing and new prospecting strategies to suffer, which can lead to a reduction in advertising spends, and more importantly, ROI. What is the benefit of […]
After a tumultuous year, how was offline ad spend affected?
As we lurched from an initial lockdown in March, to panic cancelling of carefully crafted media campaigns across April and May, to a cautious re-opening in the summer, to further lockdowns as the second wave hit us, the ad market in the UK has never seen such turmoil. But what is clear is that not […]
How media habits and behaviours changed in 2020
Although ‘coronavirus’ was the most searched-for term in the UK in 2020, what else do the most searched-for trends in the UK tell us, and specifically how does that relate to media consumption? Interestingly, Google Trends segmented “Delivery” as a search category for the first time this year when releasing their 2020 searches, illustrative of […]
Does the 55+ audience still need to talk?
One of the more interesting COVID-enforced changes over the last year has been the vast take-up of technology amongst older demographics. According to YouGov, use of Zoom by those aged 55 or over has increased from 50,000 users pre-COVID, to over 1.5million using it in the last 30 days. They are becoming increasingly adept at […]
ARMLife Interview with Tanya Harris
So, to start off, tell us a bit about yourself and your background? I studied Journalism as my undergraduate degree and whilst doing that I did different placements at magazines as well as some editorial and feature writer roles. However, during that course we were told over and over and over again that journalism is […]
