In 2015, YouTube launched YouTube Kids, an app built containing content specifically designed for children. Google launched this platform to help parents rest easy in the knowledge that their children could spend time on YouTube unsupervised whilst staying safe. The initial announcement said that “this is the first step toward reimagining YouTube for families, but with […]
Archives for March 2021
Which ads do people trust most?
On the back of your favourite magazine, throughout your favourite TV programmes and alongside the road, you come across different types of advertisements everywhere. But where is the most effective place to put your ads, and when will consumers find them most reliable? We’re aware of the ‘old-fashioned’ methods of advertising such as billboards, print, […]
How to target niche audiences through linear TV campaigns
Linear TV is often wrongly perceived as limited when it comes to audience targeting. As a traditional mass reach channel, the TV audiences that are bought and sold are broadly inclusive. However, using coverage reach and frequency data (CRAFT) from BARB, we can build into our TV plans a wider range of niche audiences. Incorporating […]
The changing landscape in Sweden and Denmark
The Nordic markets are something of a double-edged sword for advertisers. On the one hand, higher average wealth in these markets makes them profitable with good lifetime value (LTV) and high average basket sizes, however, the cost of media is more expensive than other northern European markets. TV, in particular, has become more difficult over […]
Google update on organic search ranking from May 2021
Google recently announced that Core Web Vitals (CWV) are becoming ranking factors for organic search results (commonly referred to as SEO1) from May 2021. While the vast majority of the elements contained within Core Web Vitals are existing factors, the framework itself is an update on top of the existing user experience (UX) related signals. […]
7 key facts from the UK TV advertising market in 2020
TV ad spend in 2020 was £3.7 billion, down from £4.2 billion in 2019 (-11%) The initial COVID-19 lockdown in Q2 delivered the most severe negative blow for broadcasters. Demand from a large swathe of advertisers disappeared almost overnight. Traditionally higher demand and revenue months in Q4 helped close the gap and limit the overall […]