One of the most important aspects of media planning is ensuring your advertising is hitting the right people, i.e. your target audience. If you have an existing customer base, you can use their postcode data to help create a detailed profile and unpick their characteristics. Utilising postcode data, you can specify which of your customer […]
Archives for 9th April 2021
2020, a year to remember for Dutch television
How do you summarise the Dutch TV developments during a year that has completely been turned upside down by a pandemic most of us have not experienced before in our lives? Where do you start? TV screen time at record high in 2020 With the viewers market? This has grown significantly. We have watched far […]