Influencer marketing was worth $9.7bn in 2020 and is expected to grow to $15bn by 2022 globally. Half of marketers say that they’re spending more than 20% of their budget on influencer content. The cosmetic brand Estée Lauder announced in August 2019 that it was allocating more than 75% of its marketing spend to social […]
Archives for 22nd April 2021
Addressing addressable TV and the role it can play internationally
Addressable TV has been a hot topic across the advertising industry for the past few years, and by combining the power of high-reach and high-quality content offered by broadcast TV with digital targeting and message tailoring capabilities – many industry leaders believe it’s the future. Whilst addressable TV has multiple advantages, understanding the benefits of […]