Last month Facebook announced it would be releasing some new audio experiences across its platform this year. This move stems from the fact that more and more people are consuming audio content. There will be four main products and experiences being rolled out. The Audio Creation Tool will be a way for users to create […]
Archives for May 2021
2020: the year that propelled digital audio into the spotlight
Released in April, the IAB UK’s 2020 Digital Ad spend report included digital audio for the first time, reflecting the mounting significance of audio within the digital landscape. The report concluded that the digital audio market grew by 17% year-on-year to £103.7m, with podcast expenditure increasing by a monumental 43%. Whilst these are encouraging statistics […]
Why you need to think about search intent
An area of SEO that’s been gaining traction of late has been around search intent – understanding the reasoning behind the term that people are using to find your website, product, or service. But what exactly is it and why is it important? Broadly speaking, people search for five key reasons: Information: They want to learn […]
There’s more to summer than football
Last year, the TV market saw seismic shifts in terms of viewing and revenue. As people across the country stayed in and watched more TV than ever, many advertisers paused their offline media activity due to their inability to fulfill the services and, or products they were promoting. TV revenue suffered the most within media […]
Google’s new AI fights spam
Google has announced its new artificial intelligence (AI) that will combat issue of spam, which is estimated to block 99% of spam search results. There are several different types of spam results and content which Google plans to eliminate at different stages, describing it as “unprecedented potential to revolutionise” spam fighting AI. The AI will […]
May I have your attention please?
With ever-growing levels of content to consume, it’s becoming increasingly important to stand out from the crowd in order to engage consumers, to attract and maintain their attention. Creative marketing agency Energize and the VU University Amsterdam recently published their research into the phenomenon, investigating ‘attention triggers’; scientifically proven tools which can be used to […]