An area of SEO that’s been gaining traction of late has been around search intent – understanding the reasoning behind the term that people are using to find your website, product, or service. But what exactly is it and why is it important? Broadly speaking, people search for five key reasons: Information: They want to learn […]
Archives for 20th May 2021
There’s more to summer than football
Last year, the TV market saw seismic shifts in terms of viewing and revenue. As people across the country stayed in and watched more TV than ever, many advertisers paused their offline media activity due to their inability to fulfill the services and, or products they were promoting. TV revenue suffered the most within media […]