Last month Facebook announced it would be releasing some new audio experiences across its platform this year. This move stems from the fact that more and more people are consuming audio content. There will be four main products and experiences being rolled out. The Audio Creation Tool will be a way for users to create […]
Archives for 27th May 2021
2020: the year that propelled digital audio into the spotlight
Released in April, the IAB UK’s 2020 Digital Ad spend report included digital audio for the first time, reflecting the mounting significance of audio within the digital landscape. The report concluded that the digital audio market grew by 17% year-on-year to £103.7m, with podcast expenditure increasing by a monumental 43%. Whilst these are encouraging statistics […]