With a population of 37 million adults, Poland is the fifth most populous EU member state. Poland has also been significantly less hit economically by the pandemic than the UK (its gross domestic product (GDP) contracting by 3.5% in 2020, vs. almost 10% in the UK). With GDP growing beyond the EU average every year […]
Archives for July 2021
Euros 2021: Is it worth it?
Following their 2020 delay, this year’s Euros have been a hotly anticipated event for not only football fans everywhere, but media agencies across the world. Drawing in upwards of 22million viewers, the chance to get your brand an advertising spot (even in the lead up to the game) is filled with competition. Having won over […]
Facebook testing in-headset VR ads
In 2014, Facebook bought Oculus for an estimated $2.3 billion and 7 years later, they are starting to do their first test of targeted advertising in the Oculus Quest headsets. This is part of Facebook’s exploration of ways developers can generate revenue, in the hope this will unlock new areas within the VR space. The […]
Major development in the Dutch media landscape: RTL Netherlands and Talpa Network merge
Pretty much the merger of the year this one with the two main commercial entities RTL Netherlands and Talpa Network forming a joint venture. There is obviously no mentioning of any amounts involved in this deal, but RTL will get 70% of the shares of the company and Talpa 30%. It will be led by […]