Year over year, we see both digital influence and mobile influence on in-store retail purchases growing by double digits, with mobile growing faster than overall digital. Consumers have not stopped visiting brick-and-mortar stores, but digital continues to increasingly impact in-store behaviour and store sales. (source: Deloitte) All Response Media outline the 4 key points to […]
Archives for August 2021
Food and Drink: Sun, Beer & Plant-Based Products
Mini-heatwaves and the impact on TV ads, gender-neutral beer market challenger brands, and opportunities arising within a booming plant-based market. We condense the 3 latest trends the Food & Drink industry should keep their eyes on. 1. How heat impacts TV ads This week’s mini-heatwave gave the British public something to lust over before the […]
Christmas is coming early
Well at least for shoppers. Latest figures indicate that retailers and brands can actually start to plan in advance for Christmas 2021 – unlike 2020, this is a year with more confidence and less impacted by COVID-19 restrictions. As we approach the end of the month, we are approaching a ‘key milestone in consumer Christmas […]
GDPR: Getting rid of cookie pop-ups
The ICO have announced that the Department for Culture, Media and Sport has in the past few days stated that John Edwards is the Government’s preferred nominee to be the next Information Commissioner. The UK’s new Information Commissioner will be charged with a post-Brexit “shake up” of data rules, including getting rid of cookie pop-ups […]
Why LinkedIn is such a great platform for marketers
LinkedIn, the go-to for job hunters and recruiters alike. But have you ever considered incorporating it into your overall marketing strategy? Over the last two years, LinkedIn has reported record levels of engagement growth, with the pandemic driving even more professionals to engage on the platform through its evolving meeting, posting and ad tools (Source: […]
What is digital audio ad fraud?
Spot advertising is growing at an impressive rate within digital radio, podcasts, and music-streaming services, due to the increase in listening over lockdown. What many advertisers do not yet appreciate, is the level of ad fraud in the industry. Digital audio listeners will spend an average of two hours and 12 minutes per day with […]