A rapid shift in how consumers are influenced in their path to purchase has surfaced new consumer behaviours and opportunities within the retail sector. All Response Media break down the latest retail data to reveal a snapshot of a deeper story in 4 key takeaways. 1. Never too old for online shopping Recent reports show […]
Archives for August 2021
Is Google deliberately stacking updates?
One of the fundamental truths of SEO is that it changes very quickly. Google and Bing regularly tweak their algorithms to ensure that they’re providing users with the highest-quality results that they can. Sometimes these updates are small and almost unnoticeable to the untrained eye, sometimes they’re huge and wide-ranging updates to the core algorithm. However, […]
Latest consumer magazine trends for 2021
ABC released a conglomeration of data insights around the latest consumer magazine trends and behaviours, providing a valuable glimpse into the performance of print brands. All Response Media condense the key learnings on the latest consumer magazine trends to evaluate whether continued investment is essential to create brand extensions, promote loyalty and inspire new audiences […]
Giving has leveled up. 5 fundraising ideas to stay ahead of the game
Nine out of ten of donors plan to keep giving. Whether it’s being remembered through building stronger relationships and opportunities to take part in campaigns, or analysing consumer giving platforms by demographic response, the 5 key points below will help drive fundraising ideas and income even further for your brand. Through economic shifts, demographic interests […]
Netflix enters gaming sector as new subscribers slow
Netflix added 1.54 million users in the last quarter and has confirmed that it is moving into the gaming space. The company views gaming as a new content category, comparing it to its expansion into original films, animation, and unscripted TV. Initially, the focus will be on mobile games with the expectation of a long […]
Sky UK, ITV, and C4 join forces by co-owning CFlight
Sky, ITV, and Channel 4 recently announced that they are working together to launch CFlight, the UK television industry’s first measurement tool for ads shown on linear and video-on-demand without duplicating audiences. Developed by Sky’s fellow Comcast company NBCUniversal in the US in 2018, the business adapted the CFlight standards and methodology for the UK […]