This week, the UK supreme court has ruled in favour of Google, regarding the compensation of up to £750 to iPhone users in the UK. During 2011 and 2012, Google had allegedly ‘secretly’ collected data from UK iPhone users while they used the Safari browsing app on their iPad, iPhone and Mac computers. Consumer rights […]
Archives for 2021
5 Things advertisers should consider before Black Friday
The approach advertisers decide to take towards Black Friday, Cyber Week and Christmas campaigns can make or break the year. In 2020, we took different campaign approaches for Shark and My M&Ms, with both campaigns providing key learnings for 2021. So, what should brands look to include or tweak in preparation for 2021’s retail peak […]
The influence of sustainable advertising
The current emphasis on climate change within advertising is significant, with COP26 concluding its strategies, and the pandemic arguably bringing wider focus on a better, healthier world (Source: BBC). Although it’s been a pressing issue for some time, sustainability is now at the top of the agenda for many advertisers and brands. Sustainability hasn’t left people’s minds, despite the uncertainties and financial insecurities caused by Covid-19. In fact, 82% […]
Location data collection firm admits GDPR breach
Huq, a company that sells location data, has revealed that some of the information they have obtained was done without seeking consent from the users. Huq uses location data from apps and sells it to clients. It told the BBC that two app partners had not requested user consent. One of the app developers admitted […]
E-Commerce reaping the benefits of TV online-born businesses
If you’ve watched any TV lately, you’ve no doubt come across an increased presence of online-born businesses during commercial breaks. New players in the TV landscape include grocery delivery apps Gorillas and Getir, online/app-only finance businesses like Revolut, and curated clothing from Stitch Fix. TV as an area of growth for online-born businesses New analysis from Nielson […]
Facebook to Meta – what does the rebrand mean?
Facebook have announced they are changing their corporate name to ‘Meta’ as part of a major rebrand during their ‘Facebook Connect’ event. Going forward, Facebook, Whatsapp, Instagram and any other existing social media apps owned by the company, will sit under the same umbrella as part of the ‘Meta’ brand. Facebook says: “Meta’s focus will be to bring the metaverse to life and help people connect, find […]