Over the past few months, we have seen Google pushing aggressively to take a portion of advertiser TV budget. Only last month, ARM Board Director, Dylan Moss, wrote an article on how YouTube claim they drive a higher ROI than TV, increasing your spend by six times can further optimise the media mix… A bold […]
ARM Blog
Sadiq Khan bans ‘body-shaming’ ads
It was announced last month that Sadiq Khan, the new Mayor of London, had banned all ‘body-shaming’ ads on the Transport for London (TfL) network from July 2016 onwards. This includes adverts that promote ‘unrealistic expectations’ about body image and health. He had previously pledged to tackle advertising on the tube network during his campaign, […]
International ad spend set to increase by 4.5% in 2016
WARC has published figures on how they expect 12 key international markets to grow in 2016, with India expected to have the fastest year-on-year growth at 13%. TV spend is set to grow by 3.5% compared to internet spending which looks to show a 12% growth compared to 2015. Markets used for the study were […]
Phone network-level ad blocking
Ad blocking is increasing at a rapid rate which is mainly due to it being easier than ever to install software on a computer system or browser that makes the process of blocking ads painless. There are many anti-virus/malware software suites that now include this software and for web browsers there are a growing number […]
The reach of Dark Social
‘Dark social’ plays a big part in many campaigns, the term referring to the sharing of content that occurs where we can’t measure; whether it be on WhatsApp, personal messages or in Facebook’s own messaging service. Recent research has found that over three-quarters of content coming from publishers or marketers is being shared via dark […]
Bing to support expanded text ads
Historically, Bing has always followed Google when it comes to new products, whether it’s shopping, UET (RLSA on Google) or even upgraded URL’s and ‘Enhanced Campaigns’. Recently, they announced that they would be doing the same for expanded text ads (ETAs), building functionality into their API by the end of the summer to fully support […]