First of all, Fijne Koningsdag! Or Happy King’s Day, for last week. For those not familiar with King’s Day, it is a national holiday in the Netherlands to celebrate the King’s birthday. People don their orange apparel and take to the streets to sell their unwanted belongings. SPOT, the Dutch marketing centre for TV advertising, […]
ARM Blog
How has link building changed?
SEO is a dynamic digital marketing discipline, and few tactics have evolved as much as link building/outreach. Gone are the days when link acquisition activity – one of the most popular SEO performance activities – was focused purely on the number of links rather than the quality of a link. One of the biggest reasons […]
The latest youth trends: honesty, speed and genuineness
We recently attended the Voxburner Youth Marketing Strategy 2016 to find out what 16-24 year olds are talking about, what media channels they are interested in and what captures their attention. The two day event was interesting and brought together over a thousand brands, universities, agencies and youth organisations to explore and hear about the […]
Sky Kids App
Earlier this month, Sky launched a new app specifically aimed at kids aged 3 to 9, cleverly named the Sky Kids App. Free to Sky customers, it offers a fun and safe way for pre-schoolers to nine year olds to enjoy a huge host of programming, not just from the Sky Media family. For example, […]
How relevant is relevancy score?
What is “Relevancy Score?” It’s no surprise that all digital platforms have a system in place to score ads based on quality to improve the user experience, but to also reward advertisers that are using tailored and relevant ads within each platform with lower cost per clicks, thereby reducing the cost per conversion and improving […]
TV remains dominant during the rise and rise of Netflix
In excess of 5 million households were subscribed to Netflix by the end of 2015, meaning almost a fifth of the population are now using the subscription video-on-demand (SVOD) service. With a reputation for producing and serving high quality original television and film content – House of Cards, Narcos and Beasts of No Nation, to name […]