Historically, Bing has always followed Google when it comes to new products, whether it’s shopping, UET (RLSA on Google) or even upgraded URL’s and ‘Enhanced Campaigns’. Recently, they announced that they would be doing the same for expanded text ads (ETAs), building functionality into their API by the end of the summer to fully support […]
ARM Blog
Syncing about the next big thing…
The concept of ad-syncing has been the ‘next big thing for TV’ for over two years. Now, the big players are getting their ducks in a row to ensure the requisite technology is in place to truly realise and harness its power; Sky purchased Videology last year and ITV and RadiumOne linked up with their […]
More adverts in the nation’s favourite TV shows on the way?
TV viewers watching primetime programming could soon expect to be hit with more advertising following an EU rules change which has been designed to help traditional broadcasters compete with streaming services such as Netflix and Amazon Prime Video. Advertising is currently capped at 12 minutes per hour, or 20% of minutes; usually equating to 4 […]
How the TV market is shaping up for 2016
In 2015, UK TV ad revenue hit an all-time high, exceeding the 5 billion mark for the first time at £5.27 billion spend across linear, sponsorship, and broadcaster VOD and product placement. This figure is up 7.4% year-on-year (YoY), despite viewing remaining fairly stable with adult impacts on terrestrial stations down just 4% and +1.3% […]
What is header bidding and is this the end of it?
In online display advertising, publishers used to utilise their ad inventory for direct and network deals first and then release their unsold/unused impressions to ad exchanges to be bid on programmatically. Then in 2010, Google’s DoubleClick Ad Exchange released ‘Dynamic Allocation’ which allowed publishers to accept programmatic bids in competition with their direct deals, which […]
TV and online measurement: You say TAM, I say VAM… Let’s call the whole thing off!
At least for now. Singapore recently hosted the first Asia-Pacific Television Symposium and unsurprisingly it was audience measurement that took centre stage for many of the speakers. The hot topic of the day is definitely centred around the many different methodologies now being employed globally to ensure that all video viewing is being successfully captured […]
