Commercial TV channels in the UK have experienced a strong 2016 so far, with average commercial TV viewing on a TV set increasing by 1 minute year-on-year (YoY) up to 2 hours and 24 minutes per day. In addition to this, commercial TV’s share of total TV viewing for the first 6 months of 2016 […]
Rajar Q2 2016: Commercial radio comes out on top
Rajar’s Q2 radio listening figures provide a rosy outlook for the commercial sector. After falling behind in Q1, commercial radio has beaten the BBC in terms of listening, with 35.57 million listeners (vs. 35.07 for BBC stations). That’s a 2.72% increase year-on-year and 942,000 additional listeners. Attributing to the overall success was talkSPORT, which had […]
Facebook to suppress clickbait stories
Facebook has ramped up its crackdown on so-called clickbait news that appears on the social network. Carrying intriguing and misleading headlines, these articles are solely designed to lure consumers into clicking. This type of tactic is purely designed to drive traffic to the website and in most cases will lead to a high bounce rate. […]
Native ads now available via DBM
Google has recently announced the launch of programmatic native ads on DoubleClick Bid Manager (DBM) which let advertisers better integrate their ads into the mobile viewing experience, and help evolve ads online to a composition more accepting to the audience – thus counteracting ad blocking. This change will help improve user experience in a number […]
Diversity in organic SERPS
We are seeing more and more diversity in SERPs (Search Engine Results Pages) as Google looks to provide as much information to searches as possible without leaving the search results. There is much to debate on whether or not this is a good thing, but it is valuable to start with a quick overview on the main […]
Dutch viewers shun Euro 2016 due to the absence of their national team
The Championships in France finally have drawn to a close, with Portugal the unlikely champions, and we now have time to reflect on the media impact of a tournament that never really came to life. France 2016 is the first tournament since 2002 which hasn’t featured the Dutch, and while this European Championship has not […]