Facebook is testing a new initiative: getting local news in your news feed, in a new section of the app called “Today In”. Having launched State-side first, Mark Zuckerberg’s announcement of trying to get Facebook to be more relevant has meant that more “personalised” stories would feature. The test has rolled out in six cities […]
2017 PPC trends: Be there or be square
What’s fascinating about the ever-changing landscape of paid search is that there are always new features and trends that have to be taken into consideration when building a digital strategy. In 2016, the removal of right-hand side ads, extended text ads (ETAs) and the return of having full device bid control were a few of […]
Facebook launches in-app purchasing
On the 19th October, Facebook announced that US users can order food, book appointments and buy cinema tickets through the Facebook app, thus removing the need to log in elsewhere. This revelation follows Facebook’s announcement of a marketplace where users can buy and sell products in direct competition with companies like ebay and Etsy. Although […]
The latest chapter in the ad-blocking saga
This month, the Dmexco Conference unveiled an industry wide initiative, the ‘Coalition for Better Ads’ to rid the web of bad ads. The founding members included advertising trade associations (the 4As), advertisers (Procter & Gamble, Unilever), publishers (Google, Facebook) and agency groups. The initiatives of the coalition include: Create consumer-based, data-driven standards that companies in […]
How were the Olympics consumed online?
The BBC controlled the coverage of the Olympics games in Rio this year, but how did the internet respond? Firstly, there were a lot of copyright rules to protect with Twitter taking down any form of Olympics coverage within minutes of it being posted. In true social media fashion, this created a backlash on how […]
The reach of Dark Social
‘Dark social’ plays a big part in many campaigns, the term referring to the sharing of content that occurs where we can’t measure; whether it be on WhatsApp, personal messages or in Facebook’s own messaging service. Recent research has found that over three-quarters of content coming from publishers or marketers is being shared via dark […]