Product dispatch, the sister of inserts, are transaction inserts placed within packages, catalogues, or customer letters sent out by retail brands. If used in the right way, they can be more responsive than normal press inserts within a newspaper or magazine. According to our product dispatch media owners, there are a few reasons why this […]
DAX’s Listener ID: Tracking conversions
It’s been over a year since DAX introduced their effectiveness measurement tool. DAX is the Digital Audio Exchange created by Global, giving advertisers access to 160 million listeners with content across radio stations as well as platforms such as Soundcloud and audioBoom. This allows advertisers to measure and track the impact of their advertising, through […]
Sadiq Khan bans ‘body-shaming’ ads
It was announced last month that Sadiq Khan, the new Mayor of London, had banned all ‘body-shaming’ ads on the Transport for London (TfL) network from July 2016 onwards. This includes adverts that promote ‘unrealistic expectations’ about body image and health. He had previously pledged to tackle advertising on the tube network during his campaign, […]